Londoners Celebrating Holi

The Brief

Holi, the Indian festival of colour. Event Goal - to share our values of tolerance, diversity, openness and breaking down barriers with lots of people. The creative should reflect the fun, vibrant and colourful nature of Holi, though have a slightly serious undertone - making sure the manifesto is used. It is very important to Dishoom that their values are communicated in a sincere, clear and beautiful way. It should not just be wording – but something visual.

The Idea

Hindu Gods delivered in a modern vibrant way with Dishoom’s Holi manifesto for all to see.

The Result

We took over York Hall in Bethnal Green and managed all of the guest logistics on the day.

For the set, we produced large visual graphics on flats to surround all of the venue walls. We installed a bright pink carpet to pull the look together and dressed all of the hallways into the building. We designed a stage set and surrounding furniture which used the Dishoom manifesto for Holi as the backdrop and bought in the stage entertainment for the day and evening parties. We also provided the lighting design and tech for the event.

Everyone at We Are Family is great - they helped us put on an absolutely smashing Holi party, and gave us a fantastic sense of calm the whole way through the process. The design, logistics- everything was brilliant.

Ginny Dale, Marketing Manager, Dishoom