A Festival Pop Up

The Brief

Instagram and Facebook asked We Are Family to help them bring to life their brands in a super fun and summery way for guests at House Festival.

The Idea

WAF offered a full service event from styling a morning conference at Facebook’s HQ, guest transport to and from House Festival as well as delivering an exciting and engaging space. The tent was designed for both brands to sit cohesively together whilst communicating product benefits within a relaxed, fun environment.

The Result

WAF delivered highly Instagrammable space which merged clean branding with a cool festival aesthetic using white palette furniture bursting with vibrant floral. To engage an audience with the brands who were out of have fun, several photo opportunities were created; from petal booths, to giant floral photo opp, Emoji sweet station and a digital kinetic wall. As well as this - guest's could get glammed up with Instagram sticker floral headdresses and glitter makeup.

After a day full of merriment under the sun, guests were transported back to Facebook's HQ still wearing their floral headdresses and reliving their festival moments with friends.