A stylised press day

The Brief

Produce a menswear and womenswear press days for fashion shop, Browns, and design a bespoke set for both. Menswear to take place in their Mayfair Boutique, a place for all press to sit and watch the latest collection and displays to show clothes and accessories. For womenswear, source a unique venue and design a unique press day.

The Idea

Menswear needs to be slick, simple and effective within a small space allowing the clothes and accessories to take centre stage so we will bring in key set elements only.

For womenswear, we will design a home from home press day where you can immerse yourself in the new collections along with a presentation room for morning press meetings.

The Result

For menswear, we designed a video wall to showcase the new collection and bought in long white benches on which we placed vinyls with the newly released Browns logo. We built podiums for the mannequins in the window to elevate them in the window and allow them more impact and also a bespoke accessory display case for footwear using white and mirrored textures.

For womenswear, we sourced a venue in central London which we took over for the day. We created a living set split into four conceptual areas; bedroom, bathroom, living room and garden. We styled these so clothes and accessories became part of the set allowing press to touch, feel, pick up and play with the new collection. In the next-door room, we created a room for all press to sit and watch a presentation by the CEO of Browns on a bespoke video wall we designed and built. The room was styled with a clean white palette, lots of living greenery and vases of wild white anemones for floral.