To design and deliver a talks series for two audiences, in one day, in two cities; Milan & Madrid. This was an opportunity for our client to share information on how to use their video making and sharing tools, gather together like minded customers, create brand awareness and offer support services.
We Are Family were engaged to design a platform that served the two audiences; Media Publishers, those who manage video content, and Creators, the makers of video content. The approach required careful consideration of the two audiences, sharing the same venue at different times during the same day. The visual narrative hinged on catering for both categories, without compromise.
This was an agency wide collaboration. Local producers sourced venues with a desirable location, a relaxed yet formal environment and the attributes of a well-functioning event space. Meanwhile, the London based design team developed the graphic identity, invitations, event wide signage, flexible floorplans, a stage, furniture selection and a bespoke family of activations which included a photo opportunity, a bag making workshop, and a GIPHY booth. Good logistics were imperative to the smooth running of the event with diligent planning for a time sensitive project.
The morning hosted 100 Media Publishers whilst the afternoon and evening were dedicated to 100 content Creators. The event layout was tailored to the unique venue locations in each city including check in, comfortable seats during talks, one-to-one troubleshooting desks, space to interact and activations that were supported by BA staff. All guests were well refreshed throughout, with a selected menu of local food from healthy bowls to indulgent branded sweet treats catering to a range of dietary requirements and choice.
The event was an overall success underpinned by well planned logistics and above all encouraged guests to meet, learn new techniques and put them to practice on the activations which generated a huge volume of content creation, further promoting the value of the project.