Growing A Brand

The Brief

Facebook launched exciting new consumer magazine GROW in April – and wanted an activation within Heathrow’s First Class Lounge to target the right audience. We Are Family developed a semi permanent space within the lounge, as well as botanical wall and distribution points which were then used across other sites after the event.

The Idea

To celebrate the launch of the new magazine WAF designed a relaxing botanical set within a premium lounge environment to ensure passengers would be enticed to use the space and pick up a magazine.

The Result

WAF ensured the new branding was visible from all angles of what is normally a high foot traffic area. The coral colour branding of the logo contrasted with the foliage for ultimate standout in a busy environment – which was also a welcome break for the eye in what can be a cold and sterile space.