Netflix asked Waf to style their space at the BLE Expo at the ExCel. This room was used as a gallery to showcase samples of their recent merchandise ranges - a mix of apparel, hardlines (Funko dolls, games, food launches), etc. It was also where they hold business meetings.
The rooms were transformed into a striking, abstract space using vibrant Netflix-coloured panels and merchandise displayed on plinths of varying heights, creating a visually captivating and inviting environment. Meetings took place across the three days in a dedicated room discreetly located away from the main expo floor.
To help guests navigate the area, we installed clear Netflix-branded signage. We also delighted attendees with pre-potted Scoops Ahoy ice creams (inspired by Stranger Things), which were quick and easy to distribute—every guest received one. Our brand ambassadors were a huge hit and played a vital role throughout the event. When they walked the BLE exhibition floor, they were frequently stopped for photos, drawing plenty of attention and excitement.
Netflix asked Waf to style their space at the BLE Expo at the ExCel. This room was used as a gallery to showcase samples of their recent merchandise ranges - a mix of apparel, hardlines (Funko dolls, games, food launches), etc. It was also where they hold business meetings.
The rooms were transformed into a striking, abstract space using vibrant Netflix-coloured panels and merchandise displayed on plinths of varying heights, creating a visually captivating and inviting environment. Meetings took place across the three days in a dedicated room discreetly located away from the main expo floor.
To help guests navigate the area, we installed clear Netflix-branded signage. We also delighted attendees with pre-potted Scoops Ahoy ice creams (inspired by Stranger Things), which were quick and easy to distribute—every guest received one. Our brand ambassadors were a huge hit and played a vital role throughout the event. When they walked the BLE exhibition floor, they were frequently stopped for photos, drawing plenty of attention and excitement.
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