For the 7th year running, Meta asked waf. to bring to life their annual International Women’s Day celebration. An event that does more than mark a date; it sets the tone for how the company continues to champion representation and inclusion. The brief was to create a dynamic environment for C-suite clients, creators, and agency partners that would celebrate women’s impact while sparking real conversations about accelerating equality.
As headline hospitality partner, IHG wanted to amplify awareness of its global brand and One Rewards programme in an authentic way. The challenge was to make an impact in a busy greenfield site with no built infrastructure, while aligning seamlessly with Lollapalooza’s vibrant energy. The activation needed to reflect IHG’s design-led personality and offer festivalgoers a fun, creative escape that stood out from traditional sponsor spaces.
The event became a living, breathing metaphor for momentum. Waves of colour, motion graphics, and layered textures echoed the collective strength of women’s voices. Guests moved through a series of activations- a Ray-Ban Meta demo zone, a REFY beauty showcase, hyper-realistic portraits by Kelvin Okafor, and a headshot studio. Each designed to empower, connect, and celebrate.
A thought-provoking breakfast and stage programme amplified key voices from across industries, set against a layered wave backdrop adorned with wild, sculptural florals. From the branded butter to the tactile table design, every detail reinforced Meta’s belief that progress happens when people come together.
The result? A morning of genuine connection, rich conversation, and content that lived far beyond the event, embodying Meta’s continued leadership in driving inclusion and action through creativity.
For the 7th year running, Meta asked waf. to bring to life their annual International Women’s Day celebration. An event that does more than mark a date; it sets the tone for how the company continues to champion representation and inclusion. The brief was to create a dynamic environment for C-suite clients, creators, and agency partners that would celebrate women’s impact while sparking real conversations about accelerating equality.
As headline hospitality partner, IHG wanted to amplify awareness of its global brand and One Rewards programme in an authentic way. The challenge was to make an impact in a busy greenfield site with no built infrastructure, while aligning seamlessly with Lollapalooza’s vibrant energy. The activation needed to reflect IHG’s design-led personality and offer festivalgoers a fun, creative escape that stood out from traditional sponsor spaces.
The event became a living, breathing metaphor for momentum. Waves of colour, motion graphics, and layered textures echoed the collective strength of women’s voices. Guests moved through a series of activations- a Ray-Ban Meta demo zone, a REFY beauty showcase, hyper-realistic portraits by Kelvin Okafor, and a headshot studio. Each designed to empower, connect, and celebrate.
A thought-provoking breakfast and stage programme amplified key voices from across industries, set against a layered wave backdrop adorned with wild, sculptural florals. From the branded butter to the tactile table design, every detail reinforced Meta’s belief that progress happens when people come together.
The result? A morning of genuine connection, rich conversation, and content that lived far beyond the event, embodying Meta’s continued leadership in driving inclusion and action through creativity.
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