Create a global launch that delivers at the intersection of technology and style. This isn't just a product launch; it has to be a curated exploration of how Nothing is blending innovation with design for a generation that demands both. Launch two new products Phone (3) and Headphones (1). During the day welcome 300 journalists from around the world. During the evening cater for 1000, and make tech fun again.
Nothing Tech aimed to solidify its position as a cultural icon for the Gen Z audience by hosting it's main global launch event for their Phone 3 and Headphone 1 products in London. The event, centered around the theme "Come to Play," sought to boost brand awareness, immerse attendees in Nothing's aesthetic and vision, and generate curiosity about the brand's portfolio. Ultimately our role was to introduce Nothing as an innovative and playful tech brand that challenges industry norms.
The "House of Nothing" concept was executed across two events. During the day, guests were greeted by an immersive entrance, then experienced the first sighting of the products via a kensis rigging design where the product literally 'dropped'. In the evening, guests arrived and could choose between two rooms. Each of the rooms were designed to showcase a different side of Nothing's personality and provide engaging physical and digital experiences of the products. We also livestreamed the entire launch for all global online viewers.
The main room featured a 20 metre bespoke petanque court that created IRL connection between guests and then it was game on to discover a host of interactive experiences from photobooths, DJ record tables, and close up zoom lab and more before a host of London's finest music artists took to the stage.
The event resulted in extensive media coverage positioning the Nothing launch as a trending topic on Instagram, and exceeded expected levels of influencer engagement. Thousands joined the livestream, and over the following days press delivered sustained content, all contributing to smashing Nothing's goal of increasing brand awareness and trust, especially in the key market of the UK.
Create a global launch that delivers at the intersection of technology and style. This isn't just a product launch; it has to be a curated exploration of how Nothing is blending innovation with design for a generation that demands both. Launch two new products Phone (3) and Headphones (1). During the day welcome 300 journalists from around the world. During the evening cater for 1000, and make tech fun again.
Nothing Tech aimed to solidify its position as a cultural icon for the Gen Z audience by hosting it's main global launch event for their Phone 3 and Headphone 1 products in London. The event, centered around the theme "Come to Play," sought to boost brand awareness, immerse attendees in Nothing's aesthetic and vision, and generate curiosity about the brand's portfolio. Ultimately our role was to introduce Nothing as an innovative and playful tech brand that challenges industry norms.
The "House of Nothing" concept was executed across two events. During the day, guests were greeted by an immersive entrance, then experienced the first sighting of the products via a kensis rigging design where the product literally 'dropped'. In the evening, guests arrived and could choose between two rooms. Each of the rooms were designed to showcase a different side of Nothing's personality and provide engaging physical and digital experiences of the products. We also livestreamed the entire launch for all global online viewers.
The main room featured a 20 metre bespoke petanque court that created IRL connection between guests and then it was game on to discover a host of interactive experiences from photobooths, DJ record tables, and close up zoom lab and more before a host of London's finest music artists took to the stage.
The event resulted in extensive media coverage positioning the Nothing launch as a trending topic on Instagram, and exceeded expected levels of influencer engagement. Thousands joined the livestream, and over the following days press delivered sustained content, all contributing to smashing Nothing's goal of increasing brand awareness and trust, especially in the key market of the UK.
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