IHG asked us to curate a VIP get together for invited guests at Oktoberfest, Germany. The event itself will be offering a Get Ready With Me (GRWM) opportunity and accommodation at one of IHG Hotels & Resorts.
The event needed to blend an elegant yet intimate ambiance, to suit the venue and expected audience to the event, with the rustic charm of Oktoberfest.
To continue to build awareness of IHG Hotels & Resorts amongst media and consumers in Germany, we developed a standout photo opportunity and curated branded opportunities throughout the space suitable for influencers and media representatives to drive awareness of the brand.
The event was a lively affair, with invited guests having their hair and make-up done by a team of professionals, whilst fuelling up on breakfast bites and traditional Bavarian delicacies - once ready, guests were invited to have their photos taken in front of the vibrant branded photo-op before heading to the Schützen-Festzelt. During the event guests were sketched by French/German illustrator Kera Till, capturing the vibrant tones and styles of the traditional attires worn by guests.
IHG asked us to curate a VIP get together for invited guests at Oktoberfest, Germany. The event itself will be offering a Get Ready With Me (GRWM) opportunity and accommodation at one of IHG Hotels & Resorts.
The event needed to blend an elegant yet intimate ambiance, to suit the venue and expected audience to the event, with the rustic charm of Oktoberfest.
To continue to build awareness of IHG Hotels & Resorts amongst media and consumers in Germany, we developed a standout photo opportunity and curated branded opportunities throughout the space suitable for influencers and media representatives to drive awareness of the brand.
The event was a lively affair, with invited guests having their hair and make-up done by a team of professionals, whilst fuelling up on breakfast bites and traditional Bavarian delicacies - once ready, guests were invited to have their photos taken in front of the vibrant branded photo-op before heading to the Schützen-Festzelt. During the event guests were sketched by French/German illustrator Kera Till, capturing the vibrant tones and styles of the traditional attires worn by guests.
Copyright©2026.
We Are Family London