We were tasked to design a high-impact, pop-up demo activation that drives awareness of RayBan Meta Glasses and maximize earned media through content created. Pop-up includes space for RBM POS display wall featuring up-to 6x products that will be on sale. Our main objective were to get The RBM fashion and music audience who are balancing busy tasks during the busiest time of the year to drive the conversation about AI glasses and accelerate top-of-funnel RBM awareness by showing how RBM amplifies our daily lives by effortlessly connecting you to what matters - the people you’re with, the moment you’re in and the world around you.
Step into our content capsule, a bold backdrop where you take centre stage. Around each space prompts invite you to explore how RBM seamlessly amplifies your everyday life. The space frames a future where technology is no longer just a tool, but a collaborator. You thought glasses were just for looking, capturing meant stopping, listening meant tuning out of the world and understanding meant slowing things down. We argue, you ain’t seen nothing yet. Take a photo, capture the moment, share the experience: you’ve never looked, or lived, like this before. With RBM, the best is yet to come.
We were tasked to design a high-impact, pop-up demo activation that drives awareness of RayBan Meta Glasses and maximize earned media through content created. Pop-up includes space for RBM POS display wall featuring up-to 6x products that will be on sale. Our main objective were to get The RBM fashion and music audience who are balancing busy tasks during the busiest time of the year to drive the conversation about AI glasses and accelerate top-of-funnel RBM awareness by showing how RBM amplifies our daily lives by effortlessly connecting you to what matters - the people you’re with, the moment you’re in and the world around you.
Step into our content capsule, a bold backdrop where you take centre stage. Around each space prompts invite you to explore how RBM seamlessly amplifies your everyday life. The space frames a future where technology is no longer just a tool, but a collaborator. You thought glasses were just for looking, capturing meant stopping, listening meant tuning out of the world and understanding meant slowing things down. We argue, you ain’t seen nothing yet. Take a photo, capture the moment, share the experience: you’ve never looked, or lived, like this before. With RBM, the best is yet to come.
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