We were tasked to design a series of summer events for Ray‑Ban Meta, a programme of high-touch experiences that seeded the new AI smart glasses with creators, press, talent and culture-makers across London, Glastonbury and Silverstone. Across a private pre-seed launch, an invite-only Camp KOKO lunch and a premium motorsport activation, the objective was consistent: create elegant, hands-on moments that encourage trial, effortless content capture, and organic sharing at peak cultural moments.
Waf. led the end-to-end guest journey: from bespoke physical + digital invites to concierge on-site care, so every touchpoint felt elevated and effortless. At a private London members’ club we staged a full pre-seed experience with demos, gifting, DJs, branded cocktails, nail-art stations and content capture moments; at Camp KOKO (within the broader Glastonbury setting) we installed compact, high-impact demo stations and a branded mirror wall to translate that premium presence into a festival footprint; and at Silverstone we delivered a slick Racing Club environment that aligned with Mission44’s activation while retaining RBM’s signature chromatic aesthetic. Each activation reused and adapted creative assets so the series read as one continuous, on-brand story across different audiences and moments. Waf ensured consistency of craft and hospitality throughout.
Conceptually the series married style, utility and hospitality: compact demo formats and gifting to spark trial; premium set design and live moments to inspire content; and frictionless guest management to generate warm brand sentiment. The pre-seed launch primed creators and press for the festival season; Camp KOKO amplified RBM’s presence within Glastonbury’s cultural conversation via on-site demos and shareable moments; and the Racing Club translated product storytelling into a high-performance, lifestyle context, driving desire among motorsport and luxury-lifestyle audiences. Across the three activations, guests left with product in hand, ready-made content and an emotional connection to the brand, a joined-up seeding programme that seeded product use, nudged cultural relevance, and generated organic momentum under one unified RBM summer series.
We were tasked to design a series of summer events for Ray‑Ban Meta, a programme of high-touch experiences that seeded the new AI smart glasses with creators, press, talent and culture-makers across London, Glastonbury and Silverstone. Across a private pre-seed launch, an invite-only Camp KOKO lunch and a premium motorsport activation, the objective was consistent: create elegant, hands-on moments that encourage trial, effortless content capture, and organic sharing at peak cultural moments.
Waf. led the end-to-end guest journey: from bespoke physical + digital invites to concierge on-site care, so every touchpoint felt elevated and effortless. At a private London members’ club we staged a full pre-seed experience with demos, gifting, DJs, branded cocktails, nail-art stations and content capture moments; at Camp KOKO (within the broader Glastonbury setting) we installed compact, high-impact demo stations and a branded mirror wall to translate that premium presence into a festival footprint; and at Silverstone we delivered a slick Racing Club environment that aligned with Mission44’s activation while retaining RBM’s signature chromatic aesthetic. Each activation reused and adapted creative assets so the series read as one continuous, on-brand story across different audiences and moments. Waf ensured consistency of craft and hospitality throughout.
Conceptually the series married style, utility and hospitality: compact demo formats and gifting to spark trial; premium set design and live moments to inspire content; and frictionless guest management to generate warm brand sentiment. The pre-seed launch primed creators and press for the festival season; Camp KOKO amplified RBM’s presence within Glastonbury’s cultural conversation via on-site demos and shareable moments; and the Racing Club translated product storytelling into a high-performance, lifestyle context, driving desire among motorsport and luxury-lifestyle audiences. Across the three activations, guests left with product in hand, ready-made content and an emotional connection to the brand, a joined-up seeding programme that seeded product use, nudged cultural relevance, and generated organic momentum under one unified RBM summer series.
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